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An Idea A Day by David Thompson

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STRATEGY

VENDOR LOCK-IN

Jeremy Kourdi

The idea

Being able to devise a foolproof strategy for retaining customers and maintaining a steady, reliable stream of revenues is the dream of many corporate executives. By using vendor lock-in—ensuring customers are dependent on your products and unable to move to another vendor without substantial switching costs—you can achieve this.

Gillette’s razor-sharp business acumen exploits vendor lock-in. Its razor blade handles are only compatible with its brand of ...

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