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An Idea A Day by David Thompson

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SALES

SHOW TO SELL

Patrick Forsyth

The idea

Many people do less than a good job of demonstrating. But here I have in mind Panasonic, and a perfectly conducted demo of theirs I once attended …

What are the key factors if a demonstration is to work and boost the chances of sales success? Many of the basic rules of selling apply here. You must focus on needs, maintain interest (maybe not every aspect of your offering will be of ...

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