O'Reilly logo

An Idea A Day by David Thompson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

LEADERSHIP

QUICK WINS

Jonathan Gifford

The idea

When Alan Leighton became chairman of the UK’s Royal Mail, the national postal service had recently been renamed Consignia as part of management changes that had attempted to revitalize the organization. The changes had not worked, and the Consignia name—which was widely disliked—was also associated with failure. Leighton changed the name back to the “Royal Mail” (with ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required