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An Idea A Day by David Thompson

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PUBLIC RELATIONS

WRITE A REVERSE PYRAMID

Jim Blythe

PRESS RELEASES ARE the mainstay of public relations, yet many firms do not handle them well. Many press releases are simply thinly disguised advertisements, and of course periodicals will not print these for free: they expect to get paid for running advertisements.

Press releases have the big advantage that periodicals do publish them for free. They also have an even bigger advantage—people read them, even when they have skipped past the advertisements.

The key to getting a press release published is to make it as easy as possible for the journalists and editors to use the release as it stands, ...

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