O'Reilly logo

An Idea A Day by David Thompson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

BUSINESS SKILLS

FOLLOW YOUR INSTINCTS

Jonathan Gifford

LEADERS ACQUIRE VERY good business instincts. These instincts represent the distillation of many years of experience, but they are often experienced as a kind of emotional reaction; a “gut feeling” that a decision is right.

Scientific evidence strongly suggests that we are right to trust these instincts: our emotional response system can be faster to make a “decision” than our conscious mind.

The idea

Neuroscientists Antonio Damasio and Antoine Becher devised an ingenious experiment known as the Iowa Gambling Task. Volunteers were asked to pick cards from four separate piles; the cards ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required