LEADERS ACQUIRE VERY good business instincts. These instincts represent the distillation of many years of experience, but they are often experienced as a kind of emotional reaction; a “gut feeling” that a decision is right.
Scientific evidence strongly suggests that we are right to trust these instincts: our emotional response system can be faster to make a “decision” than our conscious mind.
Neuroscientists Antonio Damasio and Antoine Becher devised an ingenious experiment known as the Iowa Gambling Task. Volunteers were asked to pick cards from four separate piles; the cards ...
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