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An Idea A Day by David Thompson

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PUBLIC RELATIONS

CREATE A PHOTO OPPORTUNITY

Jim Blythe

THEY SAY THAT a picture is worth a thousand words. For most newspapers and magazines a striking picture can take up more space than a thousand words, and takes a great deal less effort to produce. Getting the photographers along to your media event will make the story a great deal more publishable, and will also create a great deal more interest among your publics.

For this to happen, the story must be visually exciting as well as newsworthy, of course. Finding something that will make a good news photograph is a challenge, but it is a challenge that can be met, with a little creative thinking. ...

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