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An Idea A Day by David Thompson

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ONLINE MARKETING

CHECK OUT THE BLOGS

Jim Blythe

THERE ARE MANY weblogs and forums out there, some of which are dedicated to sharing experiences of dealing with local businesses. For example, TripAdvisor carries customer reviews of hotels throughout the world.

The problem for the businesses is that the comments tend to be derogatory. People are much more likely to vent their spleen on a website than they are to be complimentary, although sometimes people feel moved to be nice about somewhere. Monitoring the blogs is therefore an important PR activity—as is ensuring that people say nice things about you.

The idea

Check the blogs regularly. Most ...

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