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An Idea A Day by David Thompson

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BUSINESS SKILLS

ENGAGING WITH THE AUDIENCE

Patrick Forsyth

EVERYTHING YOU DO can contribute to the effectiveness of a presentation, and does so at every stage, although the beginning is especially important to get you off to a good start. Certainly the audience begin to judge how things are going early on, so if they:

•   Feel it is beginning to be accurately directed at them

•   Feel their specific needs are being considered and respected

•   Feel the speaker is engaging

•   Begin to identify with what is being said

Then you will have them with you and can proceed through the main part of the presentation—and can do so with confidence that ...

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