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An Idea A Day by David Thompson

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MANAGING

AGE-SENSITIVE MANAGEMENT

Jeremy Kourdi

The idea

Tesco, one of Britain’s most successful retailers, employs people of different age groups so that their workforce is more representative of society as a whole. This enables Tesco to relate well to all its customers, who have a wide range of ages.

The contemporary workplace contains four age groups:

   Silent veterans over 64 years old

   Baby boomers aged 45–63 ...

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