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An Idea A Day by David Thompson

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PUBLIC RELATIONS

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Jim Blythe

THE MEDIA, AND especially television companies, are always on the lookout for good, interesting ideas for documentaries. They need shows with strong human interest, and preferably ideas that are unusual takes on topical subjects.

Any TV show has to be of interest to as wide an audience as possible, of course: humor, human interest, tragedy, or topicality are clear factors in the interest value of a documentary. Bringing these factors to bear is not always easy. Also, TV documentary makers are not going to produce a half-hour- or hour-long plug for the company and its products, so any expectation ...

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