O'Reilly logo

An Idea A Day by David Thompson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

STRATEGY

BUILT-IN OBSOLESCENCE

Jeremy Kourdi

The idea

The theory of “built-in obsolescence” can be described as “instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary.” This definition highlights the underlying nature of planned obsolescence.

Obsolescence is the point where a product has become useless—from being out of fashion, outmoded, incompatible with other operating systems, or simply expired. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required