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An Idea A Day by David Thompson

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COMMUNICATION

WRITE A LETTER

Jim Blythe

LETTERS COLUMNS OF newspapers often offer an easy way to get your story across. Of course, you have to have a good letter to write, and preferably one that is newsworthy in itself.

Writing an open letter to a business rival can be a very effective ploy, especially if the rival has said unkind things about you—this is your chance to reply in public!

The idea

Sir Richard Branson is one of the world’s great self-publicists. He has a talent for promoting himself and his companies in controversial and exciting ways, none more so than his various airlines. When he launched Virgin Blue in Australia, the boss ...

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