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An Idea A Day by David Thompson

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SALES

LOSE YOUR EGO

Patrick Forsyth

The idea

A consulting firm (which must remain nameless …

Without a doubt the best example I have ever come across of this occurred in a training consultancy. A potential project had reached a crucial stage. An inquiry had been received, meetings held, and a written proposal submitted. Everything seemed to be going well, and at his most confident, the consultant who had achieved this much believed that confirmation was imminent. Indeed he soon got a response, but it was negative.

In ...

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