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An Idea A Day by David Thompson

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LEADERSHIP

COMMUNICATE THE VISION

Jonathan Gifford

The idea

Bob Iger is the president and CEO of the Walt Disney Company and the sixth person to hold this role since the company was founded by Walt Disney in 1923. Disney’s grand vision is “To make people happy”. Iger sets out what he describes as his strategic vision: “To use technology to reach more people, more often, in more convenient ways”.

This strategic vision led Iger to make ...

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