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An Idea A Day by David Thompson

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PUBLIC RELATIONS

WRITE A FEATURE

Jim Blythe

A LARGE AMOUNT of PR is conducted through press releases—so much so that some people think PR stands for “press release.” However, it is perfectly feasible to write a much longer piece if there is something useful for you to say.

As always, a feature cannot be merely a long advertisement for your brand or company. It should be something that is of general interest to a large number of people, and you cannot merely plug your own services.

The idea

A firm of lawyers in London was looking to increase its conveyancing business, so one of the partners wrote an article on ways of cutting the cost of moving ...

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