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An Idea A Day by David Thompson

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PUBLIC RELATIONS

GIVE A GIFT THAT REALLY DOES SOMETHING

Jim Blythe

CORPORATE GIFT-GIVING is a well-established PR activity. Thanking your most loyal customers by giving them something nice, rewarding staff with freebies, or handing out company calendars to your most efficient suppliers is common practice in many firms.

However, as we all know, having 15 company calendars and six from the local takeaway, plus eight diaries and 23 desk sets does little for your well-being: probably most corporate gifts of this type end up in the bin. This does nothing for your reputation, and still less does it do anything for the recipients of the gifts.

The ...

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