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An Idea A Day by David Thompson

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PRICING

SET THE PRICE, EVEN ON THINGS YOU ARE GIVING AWAY

Jim Blythe

IT’S AN INTERESTING facet of the human psyche that we don’t value things that we get for nothing. There was the famous example of the man trying to give away £5 notes on the street—and no one accepted them, suspecting a catch.

Many organizations have free newsletters or house magazines that they send out to staff and other stakeholders, knowing that (probably) most of them end up in the bin. On the other hand, who would pay for a newsletter or a brochure from a company?

The idea

The Marketer is the Chartered Institute of Marketing’s magazine. It is sent out free to all members, ...

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