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An Idea A Day by David Thompson

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COMMUNICATION

WRITE A NEWSLETTER

Jim Blythe

INTERNAL PUBLICS CAN sometimes be forgotten in the drive to create a top-class external reputation. Yet employees are extremely important—apart from the need to motivate them to work effectively, employees talk to people when they go home. They are the ambassadors of goodwill for the company: if they bad-mouth their employer, they will be believed by their families and friends.

People devote a great deal of their lives to working, and not just for money. If we were motivated just by money, we’d all be pornographers and drug dealers, because that’s where the money is. As things stand, we all try to ...

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