O'Reilly logo

An Idea A Day by David Thompson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

MARKETING

DO YOU DISSOLVE YOUR WORRIES IN A SOLUTION?

Andy Maslen

I WAS TAKING my children to school this morning and we saw a lovely big truck, on the side of which was emblazoned a picture of a window frame and the immortal line “joinery solutions.” Son Number Two tugged on my hand and said, “Daddy, why doesn’t he just say ‘Handmade hardwood window frames’?” (My son is very advanced for his age.)

“Perhaps,” I said, “he’s worried that if he says that, people won’t take him seriously.” “Yes, Daddy,” he said. “But now they don’t know what makes him special.” “Well then,” I continued, a little nonplussed at this cross-examination, “maybe he thinks ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required