O'Reilly logo

An Idea A Day by David Thompson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

PUBLIC RELATIONS

WRITE A CASE STUDY

Jim Blythe

IN THE BUSINESS-to-business environment, and even in many consumer industries, there are times when simply talking about yourself becomes tedious for the readers. If you’re in consultancy, training, education, or anything where you are helping clients, you could gain a lot by talking about your clients rather than yourself.

Companies such as trainers and consultants often have trouble establishing credibility with new customers. After all, you are expecting people to commit to you before they know whether you’re any good—and that takes a great deal of faith.

The idea

What many firms do is write ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required