IN THE BUSINESS-to-business environment, and even in many consumer industries, there are times when simply talking about yourself becomes tedious for the readers. If you’re in consultancy, training, education, or anything where you are helping clients, you could gain a lot by talking about your clients rather than yourself.
Companies such as trainers and consultants often have trouble establishing credibility with new customers. After all, you are expecting people to commit to you before they know whether you’re any good—and that takes a great deal of faith.
What many firms do is write ...
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