An Idea A Day

SALES MAKE YOUR CUSTOMER IMPROVE YOUR PRODUCTIVITY Patrick Forsyth

FOR ANYONE SELLING, and certainly for a full-time salesperson, sales productivity is vital. Only when you are face to face with a customer or prospect will you produce business, yet there is so much more to be done. Tasks ranging from administration to traveling (and details like finding somewhere to park) take up time and, if unchecked, reduce your productivity.

The idea

From a financial adviser based in the City of London …

I regularly receive telephone calls from financial advisers (don’t we all?), and one sticks very much in my mind. He was interesting and personable, and ...