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An Idea A Day by David Thompson

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MARKETING

EXPERIENTIAL MARKETING

Jeremy Kourdi

The idea

The idea of using themed parties to promote products challenges the assumption that potential customers are simply passive viewers of advertising. By actively involving customers in an “experiential” advertising event you differentiate your brand and build strong customer loyalty.

Holding a brand-themed party typically involves selecting a range of products to promote, and creating a way to integrate a sales pitch into a celebratory ...

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