 |
MARKETING EXPERIENTIAL MARKETING Jeremy Kourdi |
The idea
The idea of using themed parties to promote products challenges the assumption that potential customers are simply passive viewers of advertising. By actively involving customers in an “experiential” advertising event you differentiate your brand and build strong customer loyalty.
Holding a brand-themed party typically involves selecting a range of products to promote, and creating a way to integrate a sales pitch into a celebratory ...
With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.
Start Free Trial
No credit card required