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An Idea A Day by David Thompson

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MARKETING

HOLD A COMPETITION

Jim Blythe

COMPETITIONS, LOTTERIES, CONTESTS of any sort always attract attention, but some are more newsworthy than others. Competitors remember the firm, and often talk about the competition, but the best outcome is, of course, if the competition makes the news in some way.

Some types of competition are better than others for this.

The idea

In 1958, the mayor’s office in a small Spanish fishing village made a major strategic decision. They decided that the village should try to attract more foreign tourists. The village itself was picturesque, it was near to a new international airport, and package holidays by ...

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