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An Idea A Day by David Thompson

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SALES

NEVER TELL OBVIOUS LIES

Patrick Forsyth

It may be that selling involves some exaggeration, and occasionally a little white lie, but more than that runs risks. Tell someone that the battery life of some gizmo is twice what it actually is, and this description may help clinch the sale, but it may also mean the customer is back promptly to return the goods, and resolves never to buy from you again.

Yet despite the logic of this, some salespeople not only tell lies, they compound the damage by telling obvious lies, in some cases making statements that are both cliché and spotted as doubtful at ten paces. My least favorite, and a common one, ...

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