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An Idea A Day by David Thompson

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ONLINE MARKETING

PUT YOURSELF ON YOUR WEBSITE

Jim Blythe

WEBSITES ARE BECOMING the cornerstone of good PR as people rush to them to check out companies they are planning to sell to, buy from, or work for. Most websites cater admirably to these publics, yet few of them feature the boss.

The technology exists to put video clips on the website—so what’s stopping you?

The idea

Some bosses are using their websites to explain job vacancies. Having someone talk through what the job entails and what kind of person the company is looking for has a great deal more impact than a dry advert in the Situations Vacant column of the local newspaper, and brings ...

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