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An Idea A Day by David Thompson

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CRISIS MANAGEMENT

COMMUNICATE IN CRISIS

Jonathan Gifford

COMMUNICATION IS NEVER more important than when the organization is facing a crisis. There is a common tendency not to give out more information than is absolutely necessary. In fact, a lack of information will only make the situation worse.

If a leader can communicate that a particular course of action is essential and that it will be successful, people will come together to face the problem in a positive way.

The idea

When Andrea Jung, chairman of the board and chief executive officer of Avon Products Inc, undertook a radical restructuring of the company, she relied on her belief in ...

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