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An Idea A Day by David Thompson

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STRATEGY

CANNIBALIZING

Jeremy Kourdi

The idea

When there is a limited market for a particular product or service, any new competitors may consume the market. A possible response to counter this is cannibalization—bringing in new products to compete with your existing offering. This is a tactic used by a surprisingly large number of businesses, from the café franchise Starbucks to the technology ...

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