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An Idea A Day by David Thompson

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PUBLIC RELATIONS

STIMULATE DEBATE

Jim Blythe

PRESSURE GROUPS ARE great for creating negative stories about products and companies, and no pressure groups are more adept at this than the environmentalists. The environmental lobby sees itself as campaigning for a crucial issue—the saving of the only planet on which humanity lives—and in view of the importance of the issue one can hardly blame them for being extremely determined in their approach.

This does, of course, leave firms with a lot of firefighting to do, and many of them immediately become adversarial in their behavior. Direct attacks on the environmentalists are unlikely to do anything ...

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