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An Idea A Day by David Thompson

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PUBLIC RELATIONS

PIGGYBACK ON CELEBRITY NEWS

Jim Blythe

CELEBS ARE ALWAYS in the news—that’s what they do. Often, they are shown doing something silly, or something exciting, or wearing something inappropriate. Any celeb picture offers an opportunity for somebody to generate a story—especially if the celeb is doing something that relates to your business.

The key to success is keeping your antennae out, and always thinking “How can I turn this to my advantage?”

The idea

When Britney Spears was photographed driving with her eight-month-old son in the front of her car, in a forward-facing baby seat, slumped to one side, one enterprising child ...

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