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An Idea A Day by David Thompson

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ONLINE MARKETING

GET YOUR OWN DOMAIN NAME

Jim Blythe

EVERYBODY USES EMAIL, in fact it’s amazing that the Post Office still has anything to deliver. What many of us in small businesses do is use something such as Hotmail or Gmail for our email address, because it’s cheap or free.

This gives a poor impression to customers, though: it looks as if you are not serious about your business.

The idea

Major companies have their own domain names, and there is nothing to prevent you from doing the same. Acquiring a domain name is not difficult, and it isn’t expensive either: companies such as GetDotted.com will sell domain names from as little as £2.99 ...

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