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An Idea A Day by David Thompson

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INNOVATION

INNOVATION CULTURE

Jeremy Kourdi

The idea

A British innovation company, ?What If!, shows clients how to make their organizations more innovative. Their processes challenge people to see things differently by stepping out of their comfort zones and risking ideas that may seem to make little sense. Two key, but separate, processes are needed for innovation:

   Idea building, where people propose ideas and then develop and nurture them.

   Idea analysis, where these ideas are assessed. ...

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