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An Idea A Day by David Thompson

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BUSINESS SKILLS

STAY ALERT

Jonathan Gifford

LEADERS MUST STAY alert to changes in the business environment; to the responses of customers and stakeholders; to the needs and reactions of colleagues.

Luckily, alertness is our natural response to fear, and leaders have plenty to be fearful about. Fear is a healthy response to new and challenging circumstances; it keeps us alert.

The idea

John Sculley became CEO of Apple Computer in 1983, having previously been president of PepsiCo. Change and risk make us naturally fearful, says Sculley, but this is what keeps us alert.

“Anyone who is successful in business today must be able to deal in a risk ...

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