O'Reilly logo

An Idea A Day by David Thompson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

PUBLIC RELATIONS

LET PEOPLE RIP OFF YOUR IDEAS

Jim Blythe

MOST FIRMS GET defensive about others piggybacking on their main brands. Some firms even go so far as to take legal action against anyone who dares to encroach on their territory—as has been the case with McDonald’s, who have even tried to protect the “Mc” prefix. This was a forlorn hope in Britain, where the law allows anyone to operate a business under his or her own name, even when that name is already in use by someone else—with so many Scots having names beginning with “Mc” (and a fair number being called McDonald), there was no chance whatsoever of the courts upholding any such ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required