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An Idea A Day by David Thompson

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PUBLIC RELATIONS

GO WHERE PEOPLE WILL SEE YOU

Jim Blythe

PEOPLE OFTEN FEEL that they are bombarded with messages from companies. This is not strictly true, of course—bombardment is rather a strong term for what actually happens, and of course we are surrounded by messages from family, friends, the boss, and Uncle Tom Cobley and all—we simply ignore most of them.

Among the hardest audiences to reach are young people. Often they are suspicious of the older generation, who after all represent the authority that the young people are finally finding themselves out from under. Even in the 1960s we had the slogan “Don’t trust anyone over 35,” and ...

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