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An Idea A Day by David Thompson

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PUBLIC RELATIONS

COME FLY WITH ME

Jim Blythe

THOSE OF US who travel internationally are familiar with in-flight magazines. These are found on most airlines in the seat pocket in front of you, and are aimed at the wealthier members of society (which is, of course, anyone who can afford to buy an airline ticket).

In-flight magazines are a neglected resource: since they don’t appear on news stands and don’t have a wide circulation, they don’t feature in most guides to the media. That means they are below the radar for many PR people, and yet they offer many opportunities to reach a well-off, semi-captive audience.

The idea

In-flight magazines ...

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