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An Idea A Day by David Thompson

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PUBLIC RELATIONS

JOIN A TRADE ORGANIZATION

Jim Blythe

ROTARY CLUBS, CHAMBERS of commerce, and the like have a long history. They provide networking opportunities for businesspeople, and can often be a source of new business. Local and regional business opportunities abound, but developing a good relationship with other local businesses is a worthy aim in itself.

Many such organizations themselves need PR assistance, but rarely have anyone professional to help out.

The idea

After joining the organization, volunteer to become its press officer. This will put you in the driving seat: you will be the first to hear about new developments, you will ...

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