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An Idea A Day by David Thompson

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STRATEGY

CONVERGENCE

Jeremy Kourdi

The idea

As companies grow and establish themselves, they typically acquire a significant number of assets. These factors of production (such as employees, land, or machinery) may have multiple uses, allowing them to be used to produce a variety of products in a cost-effective way. In this way, a valuable competitive edge can be gained when entering new markets.

This tactic was employed by a large number of utility ...

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