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An Idea A Day by David Thompson

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PUBLIC RELATIONS

PRESS YOUR JOURNALIST

Jim Blythe

MOST JOURNALISTS WORK long and often unsocial hours, and are not especially well paid. As a profession, they are often vilified and rarely praised except by their fellow journalists: today’s news is wrapping tomorrow’s fish, so journalists are constantly under pressure to perform.

Also, journalists do not exist in order to promote corporate products and reputations. Most of them are professional about what they do, and will only publish stories that are accurate, fair, and (above all) newsworthy.

The idea

Tyler Barnett, the owner of the Barnett Ellman PR agency in Los Angeles, sent a compliment ...

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