O'Reilly logo

An Idea A Day by David Thompson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

COMPETITION

UPSTAGE YOUR COMPETITION

Jim Blythe

SOMETIMES IT BECOMES impossible to compete directly with a rival firm or event. What they are doing is just so far beyond what you can manage that you have no chance at all of attacking them head-on, so the only alternative is to make a guerrilla attack—which in PR terms means upstaging the competition.

Sir Richard Branson is a past master at doing this—turning up at opening days wearing a town crier’s outfit, or making a “spoiler” announcement ahead of a competitor’s grand press conference. But there is nothing to stop anyone doing it.

The idea

The DJ at one radio station realized that his show ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required