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An Idea A Day by David Thompson

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PUBLIC RELATIONS

TAKE CONTROL OF YOUR INTERVIEWS

Jim Blythe

JOURNALISTS EXIST TO write news stories. They do not exist to promote your company. This is so obvious it shouldn’t need stating, yet many people manage to allow journalists to take control of the interview, and in so doing enable the journalist to create a story out of it by quoting out of context, by directing the interviewee to say something he or she had not intended to reveal, or even by misrepresenting the person’s statements.

In fact, the vast majority of journalists are fair-minded and try to give an honest account of the story, but at the end of the day they are under pressure ...

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