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An Idea A Day by David Thompson

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STRATEGY

REINVENT YOURSELF

Jonathan Gifford

The idea

After Andrea Jung had already been chairman and CEO of Avon Products Inc. for many years, she realized that the strategies for which she was responsible were not succeeding.

“If you need an example of what is meant by the courage of leadership, this was it. There was a moment when I had to have the humility to undo my own strategies; undo my own team.” Her mentor advised her to go home that night and pretend that she had been fired, and then to come in the next morning and imagine that ...

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