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An Idea A Day by David Thompson

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PUBLIC RELATIONS

GET YOURSELF ON THE EXPERT COMMENTATOR LIST

Jim Blythe

TV AND PRINTED news journalists often need to find an expert who can talk on a given topic. I have a friend who is (he thinks) the only Welsh-speaking astronomer in Wales, so he is always getting called by the Welsh-language TV and radio stations to make a comment about almost anything scientific.

Reporters simply don’t have time to start looking for somebody if there is a breaking news story. They need to consult a list, find someone who should be able to say a few words, and contact them within minutes of the story breaking: otherwise they can be scooped by another medium ...

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