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An Idea A Day by David Thompson

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REWARDS

BE FAIR

Jonathan Gifford

The idea

Jonah Lehrer, neuroscientist and author on the psychology of decision making, describes “the ultimatum game”: a key experiment into human selfishness and altruism.

One of two people (“the proposer”) is given $10. He or she is then asked to make an offer of any proportion of the money to the other person (“the responder”); if the offer is accepted, both parties keep the money. It was assumed that the ...

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