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An Idea A Day by David Thompson

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CRISIS MANAGEMENT

BRING YOUR ENEMIES INSIDE THE TENT

Jim Blythe

THERE IS AN old saying that it is better to have your enemies inside the tent p***ing out than outside the tent p***ing in. Any large company, and most smaller companies, develop enemies one way or another—dissatisfied customers, disgruntled pressure groups, unpaid creditors, revenge-seeking ex-employees, and honest people who have an honest grievance.

In some cases, one or several of these people will set up a website dedicated to vilifying the company. Such websites are called McNitemares after the McDonald’s shadow website, and although they operate on a relatively low level ...

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