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An Idea A Day by David Thompson

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EXECUTION

IMPLEMENTATION

Jonathan Gifford

The idea

Frank Zhou, general manager of pharmaceutical company Abbott International China, argues that execution is especially important in markets such as China.

“My view is that in China, execution is a big issue. All the pharmaceutical multinationals have more or less similar strategies: They all know that China is a huge market, they all need to invest here and they all know we need to bring different product lines into China. However, what makes a company successful ...

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