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An Idea A Day by David Thompson

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MARKETING

WISH YOU WERE HERE

Andy Maslen

HAVE YOU EVER got a postcard in your morning’s post and not read it? Me neither. There’s something compelling about that small, stiff piece of card that says “Read me.” So why not consider putting that factor to work for you in your marketing campaigns?

Postcards have a number of advantages over traditional mailpacks. They’re cheaper, there’s no need for an envelope, they have instant visual appeal, they only need one hand to read, they have a “fun factor,” and they look less daunting. As a series, you can also use them to communicate a complex idea in stages, drip-feeding information to your target ...

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