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An Idea A Day by David Thompson

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CRISIS MANAGEMENT

CREATE A CRISIS TEAM

Jim Blythe

BAD THINGS HAPPEN in most industries from time to time. Some industries are especially prone to newsworthy incidents—airlines are an obvious example—while others may go for years without anything happening that would hit the headlines. However, if a crisis does occur, it is amazing how fast it can turn from a simple, solvable problem into a PR disaster.

For many firms, such a crisis can be enough to destroy the company. When a Pan American Airlines flight was destroyed by terrorists over Lockerbie, the company suffered a PR disaster when it emerged that warnings had been given about a bomb on ...

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