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An Idea A Day by David Thompson

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CUSTOMERS

BEING SPACES

Jeremy Kourdi

The idea

At first glance, this concept appears similar to “brand spaces.” However, there is a crucial difference: “being spaces” make the idea of a desirable social setting the chief selling point and core product—a fundamental aspect of the business.

Being spaces are particularly popular in cities where cramped apartments, claustrophobic offices, and sometimes unsafe public areas prompt people to seek a more relaxing change of scene. Trend ...

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