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An Idea A Day by David Thompson

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LEADERSHIP

ENGAGE PEOPLE’S EMOTIONS

Jonathan Gifford

The idea

Robert McKee is a successful screenwriter, lecturer and author who believes that leaders need to use the art of storytelling to engage the team at an emotional level.

“A big part of a CEO’s job is to motivate people to reach certain goals. To do that, he or she must engage their emotions, and the key to their hearts is story. There are two ways to persuade people. The first is by using conventional rhetoric, which is what most executives are trained in. It’s an intellectual process, ...

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