PEOPLE ARE CONSTANTLY looking for expert advice, and there is no doubt that running a business makes you more knowledgeable than you were before. Sharing that knowledge (without giving away all your trade secrets) is a good way of attracting attention to yourself, but more importantly it demonstrates that you know what you are doing, and can be trusted.
Demonstrating trust is a good way of generating trust. Trusting people with some of your knowledge won’t make them go elsewhere—it will tend to make them want to trust you with their business.
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