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An Idea A Day by David Thompson

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PUBLIC RELATIONS

CREATE SOME “HOW-TO” TIPS

Jim Blythe

PEOPLE ARE CONSTANTLY looking for expert advice, and there is no doubt that running a business makes you more knowledgeable than you were before. Sharing that knowledge (without giving away all your trade secrets) is a good way of attracting attention to yourself, but more importantly it demonstrates that you know what you are doing, and can be trusted.

Demonstrating trust is a good way of generating trust. Trusting people with some of your knowledge won’t make them go elsewhere—it will tend to make them want to trust you with their business.

The idea

Write a series of “how-to” tips for ...

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